Hi, I’m Erin Santhouse.
I've spent my career turning messy, ambiguous problems into something people can actually use. I started as a scheduling assistant for the Mayor of Boston and built from there — designing programs from scratch, leading workforce communications strategy, rebranding citywide initiatives, and producing everything from employee policy rollouts to social media toolkits to, yes, genuinely excellent PowerPoint presentations.
My work has always been about making complex things clear, actionable, and, occasionally, beautiful. I'm a strategist and a storyteller, and I've spent over a decade doing that work inside large, complicated organizations where the stakes were real and the consensus was hard-won.
Evergreen is what happens when I build something of my own.
What I bring to the table
Brand messaging and strategic communications
Translating organizational identity into language that lands — across audiences, channels, and levels of complexity.
Visual identity and creative direction
Shaping how things look, sound, and feel to ensure that what a brand says and what it looks like are telling the same story.
Human-centered program and experience design
Building initiatives and interactions from the ground up, with both the logic and the feeling worked out before launch.
Stakeholder engagement and consensus-building
Sourcing multiple perspectives to develop ideas that get approved, adopted, and understood — even when alignment doesn't come easy.