Hello, we’re Evergreen.
An independent brand strategy firm that helps early-stage founders and emerging entrepreneurs build clear, compelling brands from the ground up.
Your brand already has a story to tell. We help you find it.
You already know something true about your business. You got into this because you saw something other people didn’t — a gap, a need, a better way.
The idea felt undeniable. It still does.
We know what it's like to pour everything you have into something you believe in completely. And we know how frustrating it is when the people you're trying to reach can't quite see what you see.
What you need is the perspective and precision to turn that conviction into a message that resonates. That's where we come in. We find the story that's already there and help you tell it clearly — so your customers know instantly that they’ve found exactly what they’ve been looking for.
The Evergreen way
We named the firm Evergreen because it captures what we build. Not campaigns. Not content calendars. Brands with roots — built on something true, designed to last, and growing stronger every season.
That is what we promise every entrepreneur who works with us. Clarity that lasts. A brand built to be evergreen.
Ask before you answer.
We care about the real problem, not the stated one. Before we recommend anything, we listen, ask the uncomfortable questions, and find the root issue. And whatever we deliver has to be useful enough for you to actually use. A strategy that sits on a shelf is not a strategy.
Honest by design.
We don't take advantage of people's vulnerability, urgency, or lack of information. We tell you what we actually think, even when it’s not what you want to hear. We say no when something isn't going to work. This isn't a value we perform — it's how we're wired.
Scale without selling out.
Every decision we make about clients, pricing, and process should be one we'd be comfortable defending to the community we serve. We want to build a firm that gets better as it gets bigger, not one that compromises the moment revenue pressure arrives.
Do good work for people who are trying to do good work.
We are not the right firm for everyone. We are the right firm for founders building something with purpose, serving people genuinely, and trying to do it with integrity. That’s who we are, and how we do our best work.
Our roots
We met pursuing our MBAs at Boston University — three people with different careers and different backgrounds who fell in love with the same thing: watching a founder finally find the words for what they'd built.
It first happened in the action-learning projects at the heart of our Brand Management coursework. We'd sit across from an entrepreneur — someone who had poured everything into their product, their service, their community — and help them get clear on who they were, who they served, and what made them worth choosing. The transformation was immediate and real. Clarity does something to a founder. It unlocks them.
None of us had a traditional consulting portfolio. But together, we have something rarer: complementary skills, real experience, and a genuine conviction that founders deserve the kind of strategic thinking large organizations take for granted. A trusted advisor who listens carefully, asks the uncomfortable questions, and builds something that actually reflects their business, their community, and their vision. Not a packaged solution. A real strategic relationship with people who understand your world because they're living in it.
We started Evergreen for founders like you, with the courage to offer something rare and valuable.
We want to be your partner in sharing it with the world.
Meet the team
Sebastian Guzman
Marketing strategy & analytics. 5+ years of campaign execution, brand partnerships, and performance-driven storytelling across media and SaaS.
Co-Founder
Erin Santhouse
Strategic messaging & creative direction. 10+ years of communications and human-centered experience design in the public sector.
Co-Founder
Operational strategy & project leadership. 8+ years structuring complex, high-stakes initiatives in highly regulated biotech environments.
Co-Founder
Phil Marszewski
Now you know us. We’d like to know you.
Tell us a little about where you are and what's on your mind — we'll take it from there. If you're ready to book time with us directly, you can schedule a free 30-minute consultation.