Brands built from the roots up.
You started something real. You want to reach the people who need it, be appreciated for what it actually is, and be chosen — again and again.
The brand should do that work. We can help you get it there.
What we do
With Evergreen, founders and entrepreneurs get the strategic foundation they need to build brands that are clear, compelling, and memorable.
Build the foundation your brand needs.
For early-stage founders who have something valuable to offer but haven't put it into words yet. We help you define who you are, who you're for, and what makes you different — before you spend a dollar on marketing.
Optimize your brand for growth.
You've been at it for a while, but something's off — the messaging feels unclear, the marketing feels scattered. We diagnose what's not landing and realign your strategy around what's true about your brand.
Take a brand that's ready to market.
You've done the strategic work, now let's build the presence to match. We translate your brand strategy into website messaging, channel priorities, and a 90-day launch roadmap.
Why you need us
Execution without strategy is expensive guesswork, and the bill compounds.
More posts. More ads. A fancier website. If you’re pouring real time and money into marketing and not seeing consistent returns — what you need first is clarity. That’s the difference between a brand that simply describes itself and a brand that moves people. We build the latter.
Through deep discovery, honest diagnosis, and rigorous strategic thinking, we find the story that's already there and build a brand around it — the kind that takes root, grows with your business, and endures.
The way we work
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Our work is scoped, priced, and designed for early-stage entrepreneurs — not adapted from corporate engagements. That means no bloated timelines, no jargon-heavy decks, and no recommendations that assume a team of ten to execute.
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Most agencies lead with deliverables — a website, a logo, a social plan. We start by answering the harder questions first: who you are, who you're for, and what makes you worth choosing. Everything downstream gets sharper when the foundation is clear.
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You know your business better than anyone. Our job is to draw that out, pressure-test it, and shape it into something your customers can connect with. The strategy that comes out of this process is yours — because it came from you.
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Every deliverable we produce translates directly into a decision you can make or an action you can take. We don't hand you a framework and wish you luck — we make sure the strategy is actionable before we're done.
Who we are
Our team brings together years of experience in brand strategy and communications, marketing analytics and campaign execution, and operational leadership in complex and regulated environments. We are Boston University MBAs, bilingual, and deeply embedded in the Boston entrepreneurial ecosystem. Together we offer the interdisciplinary rigor that founders and entrepreneurs rarely get access to — and a genuine commitment to making sure they do.
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Sebastian Guzman
Marketing strategy & analytics. 5+ years of campaign execution, brand partnerships, and performance-driven storytelling across media and SaaS.
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Erin Santhouse
Strategic messaging & creative direction. 10+ years of communications and human-centered experience design in the public sector.
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Phil Marszewski
Operational strategy & project leadership. 8+ years structuring complex, high-stakes initiatives in highly regulated biotech environments.
How we think
This is the moment where clarity becomes the difference between breaking through and getting lost.
Ready to get started?
Tell us what’s going on.
Not sure where to begin? That's exactly why we're here. Tell us a little about where you are and what's on your mind — we'll take it from there!